The Founder’s Journey
In the fast-paced rhythm of modern life, where long hours, digital stress, and physical fatigue have become the norm, Mr. Ng Teng Suan saw a growing, silent struggle—a world where people were constantly pushing forward but rarely pausing to care for their own bodies.
Seeing the daily struggles of office workers with back pain, exhausted mothers, and seniors coping with chronic conditions sparked an idea. The mission became clear: to help people ease their physical fatigue and regain their energy and mobility—naturally.
Trained in Traditional Chinese Medicine, he knew healing needed to be natural, accessible, and trusted.
The Solution
Motivated by this vision and a desire to make natural healing more accessible, he set out to turn his idea into reality. In 2019, with just one pack of herbal pain relief plaster, KOLI was born.
Driven by the principles of resilience, strength, and self-care, Mr. Ng expanded the KOLI range to include targeted solutions for muscle fatigue, menstrual cramps, sports injuries, rheumatic pain, and everyday aches.
KOLI became a household name not through big promises—but through real results and earned trust.
KOLI isn’t just a pain relief brand — it’s a century-old promise
From a dozen handmade packs to over 400 retail points today
Mr. Ng continues to lead KOLI with the belief that true relief comes not just from a product—but from purpose.
Koli：传奇的止痛配方
1948年，中国医生陈陆和怀着在城邦谋生的愿望从中国来到新加坡。陈师傅随身带的东西很少，只够维持几个月的生活，还有十几瓶祖父著名的止痛药。
为了维持生计，陈师傅在自己居住的街道上摆了一张桌子，开始了临时中医行医之路。他治疗过各种疾病，但正是他祖父的强大而快速的止痛疗法使他的小诊所声名鹊起。很快，从军人到运动员、武术家、苦力、家庭主妇，大家都在排队等待陈师傅消除病痛。由于这种疗法的神奇功效，当地的闽南和潮州部落给这种疗法起了一个方言名称“够力”（gao lat）。
陈师傅的传统中药止痛配方100多年来一直是家族秘密。现在，这种神奇的疗法已成为一种方便、易于使用的止痛膏药。
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出生于医生家庭。 5个兄弟姐妹中最小的一个。陈师傅的一套技艺是由他的祖父亲自传授的，祖父是陕西著名的赤脚医生。他的止痛配方是他祖父临终时传下来的。
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从 20 世纪 40 年代日本占领期间的新加坡汲取灵感。该标志让人想起力量和力量的理念，克服痛苦并争取更好的福祉。竖起大拇指表明这种膏药的有效性。
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标签设计暗示了药物的强度和功效。使用方言“够力”gao lat 作为主要呼喊，它与新加坡早期的潮州人和福建人产生共鸣，他们创造了这个名字。
A promise of resilience in hard times — A promise of strength when you need it most — A promise of self-care in a world that rarely stops